What are Cookies
Cookies are small text files sent from the website to the device used by the User to surf the web (typically a browser). They are stored in the corresponding browser folder while the user is visiting a website, only to be retransmitted to the same on subsequent visits. They are used for the purpose of improving the browsing experience, saving previously entered user preferences (username, password, etc.), tracking tastes and preferences of the user, allowing you to manage targeted marketing initiatives or the provision of services relevant to the activities of the Controller such as newsletters, service communications on the website, etc. Should restrictions be placed on their use, these will have an effect on the usability of the website’s contents while visiting the same. It is always possible for the user to block the cookies in advance or delete the same from the browser’s cache, however, this may cause an incomplete functioning of the services offered by the web application.
Type of Cookies
Session Cookies are temporary files that exist only for the duration of the user’s browsing session. When the browser is closed, session Cookies expire.
They are generally used to identify users when they access a website, to remember the user and his/her preferences when switching between the pages of the website, to provide specific information previously collected. The most common example is the “virtual shopping cart” functionality of an e-commerce website. By visiting a page of a catalogue and selecting some items, the session cookie remembers these selections so that in a virtual shopping cart the items remain selected when the user is ready for to checkout. Without session cookies, should the user click on checkout, the new page would not be able to recognise past activities on previous pages and the cart would always remain empty.
Persistent Cookies are files that remain active even after the browser is closed and help websites remember user data and settings for subsequent consultation. This allows for faster and more cost-effective access in terms of time since it is not necessary for the user to log in again. In addition to authentication, other website features are made possible and include: language selection, theme selection, menu preferences, bookmarks, or favourites and many more. The preferences expressed during a visit will be remembered through the use of persistent cookies on the next visit.
There are various types of Cookies, some of them are defined as third-party Cookies. They are used, for example, by the website that the visitor first chose, and which contains advertisements from another server or third-party website. The browser collects information from different sources so that all elements are displayed on the same page consulted by the user, thus creating more Cookies in the corresponding browser folder.
All these Cookies can be removed directly from the browser settings or through special programs, including free of charge. It is also possible to prevent the creation of Cookies in advance, but in the latter case, some of the website’s services may not work as expected or may become inaccessible.
Google Analytics is a service offered by Google Inc. that generates detailed statistics on website traffic and sources of the same. It is the most used statistics service. Google Analytics can monitor visitors from all links external to the website, including search engines and social networks, direct visits, and reference websites. It also displays advertising, pay per click, e-mail marketing, as well as links within PDF documents. To access the relevant information: https://marketingplatform.google.com/intl/en_uk/about/.
Cookie privacy and security
Cookies are not viruses; they are text files that are neither interpreted by the browser nor executed in memory. Consequently, they cannot duplicate themselves, spread to other networks to be replicated again. Because they cannot perform these functions, they are not considered within the standard definition of a virus. However, cookies can be used for malicious purposes. Given that information is stored through Cookies relevant to preferences, browsing history of a user, specific browsing between multiple websites, Cookies can be used as a type of spyware.
Many anti-spyware products, therefore, report Cookies as possible threats.
Cookies on pba S.p.A.’s website
Including clear descriptions of how Cookies are distributed from our website responds to the responsible and ethical policy with which pba S.p.A. deals with the aspects relating to Privacy, for which this specific page is intended. Most browsers have implemented the privacy setting feature, which provides different levels of Cookie acceptance, expiration and elimination in the event of a visit by the user to a particular website.
In line with the standard practices of many websites, the pba S.p.A. website could install Cookies on the computer used by the user. By using the website, the user accepts the use of the technologies used by the same but is also allowed to make choices through the customisation panel on this page.
Types of cookies and choice of use and activation methods
Some cookies are essential for the proper functioning of our website. Without them, the user would not be able to browse the website and use some of its functions. This type of Cookies is called “technical”, i.e., session or permanent, and allow to remember, from one page to another of the selection process, the information provided by the user. Since these cookies are essential, disabling them use of the contents of the website could be compromised and be impossible to use or severely limited. These Cookies do not collect information that identifies a visitor unless the user registers on the website and browses after logging into a reserved area.
Analytics Cookies (statistics and site optimisation)
We use Google Analytics third-party profiling Cookies to analyse how visitors use our websites and to monitor their access. This allows us to offer a high-quality experience, customising our offer based on the pages actually visited by users.
These cookies do not collect information that allows a visitor to be identified. All data collected and shared with Google Inc. is anonymised (by deleting significant components of the IP address of both IpV4 and IpV6 types) and are used only to improve the functioning of our website. For regulatory purposes, anonymised third-party Analytics cookies are equivalent to technical cookies and do not require information banners, informed consent, and notification to the Personal Data Protection Supervisor.