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THOUGHTFUL DESIGN

DESIGN IS ABOUT MAKING CHOICES. NO PRODUCT IS AN ISLAND. GOOD PRODUCT DESIGN ACKNOWLEDGES THAT. IT’S NOT USER-CENTERED DESIGN OR USER EXPERIENCE, IF USERS AREN’T INVOLVED. ECOSYSTEMS EXIST NOT ONLY WITHIN COMPANIES AND PRODUCT LINES, BUT ALSO WITHIN THE WIDER WORLD. A MODERN PRODUCT SHOULD BE WELL-DESIGNED FROM AN ECOLOGICAL PERSPECTIVE IN BOTH INSTANCES. EVERY PRODUCT IS PART OF A LARGER ECOSYSTEM, AND SHOULD BE DESIGNED AS SUCH.