JUST BUILD IT is a selection of the huge pba’s production.
It is a way to guide designers into seeing the whole (the space to be created) starting with its part (the product that makes the space liveable).
We expect them to say:
"By listening, I created at least a million spaces"
as Eugenio Montale said:
"Your arm in mine, I've descended a million stairs at least".
Because we don't stop believing that there must be life and poetry in everything.